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Make the Most from Freelancing by Effectively
Promoting Your Online Freelance Business Services
For a freelancer, having a professional presence in their area is of prime
importance, be it the internet or offline. The latest equipment and the best
technology will not be of any use without that much required ‘presence’.
This presence is what builds credibility and is acquired by marketing your
services in an appropriate and effective manner.
Marketing your freelancing services begins with marketing yourself. You
would understand what I am trying to say, if you look at yourself as a
‘Brand’ that requires a very high level of marketing. Just as companies have
reputation, each person you meet offline or interact with online, forms an
opinion about you and this reputation (positive of course) is what creates a
brand.
There are several ways to promote your services on the internet, through
email, websites, articles, e-books, and several others.
Sending e-mails is a great way to let people know about yourself and your
services. Send emails to people who you are connected with in some way, such
as organizations that you belong to or various groups that you are a member
of, or to people that have requested you to. Create signature files with
details of your name, address, telephone and links to your websites (if you
have a website). A small description of what you do and contact information
should be sufficient to peak the interest of people.
You can start sending newsletters. Never send too many and watch the pace at
which your newsletters reach people. There should be a decent gap between
each. Make readers aware of your services through these newsletters. This
may require a little bit of knowledge. Read all about newsletters and how
they are done, as these could really be a great help to a freelancer.
Now, here is one of free ways of marketing freelancing services. You can
start writing articles and send them to website owners, relating to the
topic of their website and have a bio box at the bottom of the article,
giving details about your services and this would work better if you have
your own website, where they can link to.
When marketing offline, you can use newspapers, magazines, pamphlets, press
conferences, and advertisements, to market your services. Giving your
telephone number as a point of contact is a must. Then finally, if someone
calls showing interest in your services, it becomes inevitable for you to
meet them, unlike online when all your services can be marketed without
actually coming face-to-face with your client.
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